Cosmetic Benefits
The primary benefit of an In-The-Canal hearing aid is cosmetic, but only if you delete desirable functions such as a directional microphone, Bluetooth connectivity and Ear- To- Ear communication. Whilst technological advances are improving the feature set on an ITC hearing aid, the reality still remains you are paying a lot to go without features to achieve a hidden style. If it is not hidden then it is more obvious that a BTE style hearing aid defeating the original intent.